I’m proud to share the Ricoh C9500 campaign video, a project that brought together storytelling, design and technical craft—delivered within a tight three-week turnaround from brief to final delivery. Developed from my original concept and rough storyboards, I was deeply involved in every stage of the creative process. I shaped the story and visual direction, edited three versions of the main video (short, medium and long), and produced a series of teaser edits to build hype ahead of the full launch. Each version was adapted for both landscape and portrait formats to suit different social platforms. I wrote all on-screen copy and designed the custom “fog”-style title treatments, composed and mixed the original soundtrack, and carried out all sound design. The colour grade was completed using bespoke LUTs to achieve a cohesive, cinematic finish.

In addition to post-production, I sculpted and textured the 3D “Henkaku” kanji rock and created the custom 3D textures for the Jaguar’s armour. I coordinated with two freelance character designers and riggers, and worked closely with Billy, our Unreal Engine specialist, ensuring the creative vision was fully realised despite a constrained client budget. This video formed part of a wider project featuring four animal-themed campaigns—Jaguar, Dragon, Eagle and Owl—each designed with consistent visual and narrative themes. The entire campaign was launched at drupa 2024, the world’s largest trade fair for print and cross-media solutions, held every four years in Düsseldorf.

To extend the experience beyond the screen, I also designed a printed direct mailer from the ground up. This included the structural design, artwork, and finishing details—ensuring that the special print effects unique to the Ricoh C9500, such as clear ink and metallics, were fully incorporated and showcased. The mailer transformed into a 3D puzzle diorama of the Jaguar, offering Ricoh’s customers a memorable, interactive and tactile experience that reflected the innovation behind the machine itself.